Ctrl Z × glu Mutual
Undo the ordinary.
$ open glu-mutual/deliverables

The strategy, and the funnel it feeds.

Everything we built for glu Mutual, in one place. Start with the 90-day digital blueprint, then open the live Protection Gap Check funnel it is designed to feed. Two deliverables, one window.

01
// Strategy Blueprint · 90 days

The Digital Blueprint

The 20/80 plan, in plain English. Start with the member goal and work backwards: the leads it takes, the ads and tools that bring them in, a WhatsApp reply in 60 seconds and an adviser calling inside five minutes. Every step, week by week, over 90 days.

AdsLead toolsHustleryWhatsApp
Read the blueprint →
02
// Landing page Live

Protection Gap Check

The live lead-qualification funnel. A two-minute Risk Check that scores a visitor's protection gap across six areas and routes adviser-ready leads straight into Hustlery, with no jargon and no pressure.

13 questionsProtection scoreLead routing
Open the funnel ↗
Prepared for glu Mutual A PPS Group company Built by Ctrl Z